The industry is launching a variety of HMR products such as cereal, porridge, soup, and oatmeal, considering modern people’s busy lifecycles, especially in the morning. 

JSM FOOD (CEO Jung Seung-won) has launched an instant soup Calido Soup, which offers a quick breakfast.

Calido soup can be prepared in 15 seconds by dissolving it in hot water. Four kinds (corn, onion cream, button mushroom cream, and camembert potato) have been released, and the calorie content is 75 kcal per portion.

An official from JSM FOOD said that Calido instant soup is a relatively low-calorie and high-satiety product than other HMR foods, ideal for weight control. It is also easy to apply to other foods as a salad dressing or a sauce to make spaghetti and tteokbokki. It is also a product that is faithful to the nutritional content of the ingredients and has caught the younger generation’s taste by adding seaweed-derived calcium, dietary fiber, and Camembert cheese without adding synthetic preservatives and MSG.

JSM FOOD CEO Jung Seung-won said, “The Calido soup is named after a Spanish word, meaning ‘warm-hearted.’ The name expresses our desire to provide hearty food to everyone we care. We’re going to be a brand that brings health and happiness to customers who are likely to skip breakfast in the busy morning hours.”

Various studies have already shown that breakfast is a significant health factor. The supply of glucose through breakfast is a crucial factor contributing to high academic performance and work efficiency.

However, data from the Korea Centers for Disease Control and Prevention in 2015 showed that one in four adults in Korea is skipping breakfast. According to a survey conducted by Career, a job portal, the main reason for skipping breakfast for office workers alone was “no time” (46.83%) followed by “I want to sleep more (32.91%).”

[Online News Team, MBN]